Primary Audience
Gender: Female
Age: 18-34
Profession: Demanding and boring 9 to 5 office jobs
Are they typically into the action-adventure genre? No. They find films like The Dark Knight too dark and lacking a strong female character to get them interested. They are into Romantic films and comedies, and would only be interested in action films with strong female characters, preferably as protagonists.
Why will they want to see this? This film has strong romantic elements (Sexual tension between Andrew and Rachel), strong comedic elements (including homages to many popular action-adventure films and TV shows), but, most importantly, a strong and ordinary FEMALE lead.
Secondary Audience: Men aged 18-34 who are into the action genre.
Although its protagonist is more relateable to older audiences, this film will aim for a 12A certificate, and thereby attract 14-18 year olds of both genders, for the reasons stated above.
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