Action-Adventure Trailer Shot List

1. Instituional Logos
2. Rachel at Office, on computer
3. Rachel discovers incriminanting evidance. "Oh No."  "Is He Firing Us?" "No.It's Worse"
4. TITLE CARD: From Secretary
5. Rachel in Burning Building. Helicopter arrives, with Andrew in it
6. Rachel is helped into helicopter by Andrew "Who are You?" "Andrew Drake,CIA"
7. Rachel and Andrew in helicopter "I Think my boss tried to kill me." "I've heard that before."
8. Blake in office (V/O Rachel and Andrew "It's Blake Hackman" "Now you're talking")
9. Andrew and Rachel in the 'Hub', the CIA Headquarters "You Willing to help me take him on?" "Yes."
10. TITLE CARD: To Spy (Start of Background Music- 'Jump' by Madonna
11. Rachel and Andrew spar at Martial Arts in a Dojo "How Am I Doing?")
12. Rachel checks out a camera gadget
13. Rachel hacks into a computer
14. Helicopter/car chase. Rachel and Andrew persue Anocite, Blake's Hitman.
15. Rachel fights Blake's Guards
16. Another shot of Rachel fighting the guards (V/O Andrew "You're Learning").
17. TITLE CARD: Zoe Saladana
18. Rachel fights Kate "You fight like a girl"
19. TITLE CARD: Chris Evans
20. Andrew with Rachel in the 'Hub' "This Job is very dangerous. But so is Skydiving, Free-running, or Karate"
21. TITLE CARD: Val Kilmer
22. Blake and Paul in Blake's Lair " Nothing will go wrong"  "Uh, Boss, I just crashed the computer"
23. TITLE CARD WITH RELEASE INFORMATION: Secretary Agent (End of Music)
24. Rachel and Andrew chase Anocite in a helicopter. Rachel, aiming at his car with a blowdart "I can't hit him" Andrew, picking up a bazooka and aiming it at Anocite's car "Let me try" Rachel  "I thought bazookas were Illegal". 

List Of Trailer Scenes

1. Rachel In Office, discovers incriminating information about Blake
2. Andrews introduction. He Rescues Rachel from a house fire. She explains her situation to him.
3. Andrew and Rachel at The CIA headquarters-The Hub
4. Rachel trains as an agent, practising gadget use and computer hacking
5. Rachel and Andrew spar at a Dojo, as he trains her in martial arts
6. Rachel and Andrew chase Blake's hitman, Anocite, in a helicopter
7. Blake discusses his criminal scheme with Paul
8. Rachel fights Kate
9. Rachel fights a group of Blake's henchmen.

The Dark Knight Trailer Analysis

Target Audience

Ages: 18-34
Interests: Action adventure and cop films, Comic Books (especially Batman)
Whats going through their mind: They loved Batman Begins and hope the sequel will be as good. After Batman Begins used more obscure villains, they want to see director Christopher Nolans's realistic take on Batman's most popular and terrifying enemy- The Joker

How the audience get their wish: The trailer is mostly focused on the Joker's campaign of chaos and terror. (The marketing campaign was focused on this until the untimely death of Heath Ledger, after which it was changed to focus on other key characters). The plot comes through clearly and simply: Batman must stop the Joker. There was no need for any more detail (This was the first of two trailers).  This focus on the bare essentials of the plot allows more focus on the Joker, establishing the direction Nolan will take the character in. This fulfills the fans wish to see Batman take on him in Nolan's newly established continuity

Their is also a high level of action in the trailer (Mostly explosions and the Joker threatening Gotham City's citizens), and a lot of the drama fans of Nolan want to see from his films. They Identify with Batman, want to Survey the effects of the Jokers reign of terror, want to see the effects this has on Batman's existing Relationships  , but above all, want to Escape into the films like they escape into their comic books. Therefore, the trailer attracts fans to the film.

Opening Sequence Storyboard

Action-Adventure Marketing research-Iron Man 2

Target Audience- Male comic book fans, aged 18-30

How Does Marketing Appeal to Them?

The trailers show plenty of action and the glamourous,exciting and therefore aspirational life of the film's protagonist, Tony Stark/Iron Man.

The soundtrack is comprised of songs by iconic Hard Rock group AC/DC. AC/DC are popular with students and middle-aged men who were fans of them when younger, and this will attract them to the movie.

Based on a comic-book superhero, Iron Man has a built-in audience. Fans of the comic books get Iron Man and several other popular Marvel superheros (for example, Nick Fury is shown in the trailer) in the film.
Note: Since the first Iron Man film,all Marvel Comics-based movies take place in the same 'universe', with superheros from one film cameoing in another, to attract fans of any of the superheros to multiple movies (For example, Iron Man cameoed in 2008's Incredible Hulk movie). In 2012, 'The Avengers' ,a movie featuring most of Marvel's superheros, will be released. It will attract fans of any of those superheros, and Marvel comics in general.

The cast was also an important selling point. Popular actors such as Robert Downey Jr. and Scarlett Johansson. Fans of them will go and see the film for there presense. (A major trailer for the film aired with screenings of 'Sherlock Holmes' also starring Downey Jr.)

Iron Man 2 was also promoted in more unique ways. A fictional website for Stark's company was used to release information. It linked to the proper website, creating synergy and attracting more fans.

Finally, major companies such as Burger King, Hershey, and Audi helped promote the film . This created further awareness, and extra merchandise to attract younger fans.

Conclusion

 Iron Man 2 had a very effective marketing campaign, conveying the films superhero USP and selling it to its male target audience, as well as gaining younger fans with merchandise and some female fans witrh some emphasis on strong female characters. This strategy paid off as the film made over $600 worldwide.

Action Adventure Men/Women mood boards

Men in action adventure movies show most male traits, with heroes showing positive ones (e.g bravery) and villans showing negative ones (e.g agression). Some heros, such as James Bond, can display traits from either side.

The archetypal female role used to be that of the Damsel-in-Distress, only involved to be rescued by the hero. However, in recent years, they have evolved into stronger and more intelligent characters, able to give the males a run for their money.

ACTION ADVENTURE NARRATIVE TECHNIQUES

A selection of narrative techniques I will use for my film

Montage: Andrew training Rachel in various secret agent skills, such as escapology, self-disguise, and use of gadgets.
Suspense: Intercutting scenes of Andrew trapped in a flooding lift with Rachel fighting off guards on her way to rescue him. Fast editing will also increase the exciting nature of the sequence
Closed Narrative: Rachel and Andrew have defeated Blake
Open Narrative: Now that Rachel has joined the CIA, what new adventures await?

Action Adventure Feedback

SECRETARY AGENT

Praise: Most aspects of the production (Narrative, cast, influences, etc...) were praised, with the poster and viral video being perceived as particular highlights.

Constructive Criticism : The presentation was felt to be a bit long, and there is also the need to describe film and television ads in more detail.

A point also made which I should address in this post is to explain my opinion that Feburary is a bad month for movies.My reason is that several Hollywood films released in Feburary are, in my opinion, released just to fill screens and often get bad reviews The following action/adventure films released (in America, as Secretary Agent will be released in both the US and UK on the same week) in that month have less then 20% positive reviews on review aggregating website Rotten Tomatoes

1. The Beach (2000) 19%
2. Rollerball (2002) 3%
3. Fools Gold (2008) 10%
4. Echelon Conspiracy (2009) 0%
5. Cop Out (2010) 19%

To reduce the lengh of future presentations, I will go into less detail on the marketing and cast