Target Audience
Ages: 18-34
Interests: Action adventure and cop films, Comic Books (especially Batman)
Whats going through their mind: They loved Batman Begins and hope the sequel will be as good. After Batman Begins used more obscure villains, they want to see director Christopher Nolans's realistic take on Batman's most popular and terrifying enemy- The Joker
How the audience get their wish: The trailer is mostly focused on the Joker's campaign of chaos and terror. (The marketing campaign was focused on this until the untimely death of Heath Ledger, after which it was changed to focus on other key characters). The plot comes through clearly and simply: Batman must stop the Joker. There was no need for any more detail (This was the first of two trailers). This focus on the bare essentials of the plot allows more focus on the Joker, establishing the direction Nolan will take the character in. This fulfills the fans wish to see Batman take on him in Nolan's newly established continuity
Their is also a high level of action in the trailer (Mostly explosions and the Joker threatening Gotham City's citizens), and a lot of the drama fans of Nolan want to see from his films. They Identify with Batman, want to Survey the effects of the Jokers reign of terror, want to see the effects this has on Batman's existing Relationships , but above all, want to Escape into the films like they escape into their comic books. Therefore, the trailer attracts fans to the film.
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