Article 1A family appeal in the Action-adventure Genre

Most Action-Adventure films are released in cinemas with a PG or 12A rating. This allows most children and families to go and see them. Because family audiences make up a large percentage of the film-going audience, making Action-Adventure films appeal to them is big business. Merchandising allows millions of pounds worth of publicity and increased revenue, but many action-adventure films don't need this to appeal to younger audiences, as the genre itself has plenty of aspects that hold the interest of children.

STORY

Many Action-Adventure films are based on fairy tales and popular books. This appeals to children, who are often familiar with the source material, and allows everyone in the family to appreciate the sense of wonder as the books are brought to life. One perfect example of this is the evocation of Hogwarts in the Harry Potter series. When Hogwarts is introduced. It is shown from a long LAS which is held for a few seconds. This allows audience members of all ages to appreciate the beauty of the setting, and marvel at it in a way unique to film. It is this spectacle that primarily appeals to family audiences

CHARACTER APPEAL

Just like action adventure films for a more mature audience, action adventure films for a family audience rely on relatable,interesting characters. For example, in Race To Witch Mountain (2009) the alien children at the centre of the story are shown to be similar to ordinary children in many ways. at several points in the film, such as in the the taxi driven by the film's adult protagonist, Jack Bruno, they are shown in HAS. This emphasises that, for all their special powers, they can be vunerable too. This adds depth to them, and therefore appeals to everyone in the family. The children aspire to be like these characters. But can understand them too, as can the adults.

MESSAGES

Most Action-Adventure films provide the reassuring message that good can defeat evil. They can also incorporate more mature messages, such as Avatar(2009) which teaches it's target audience to respect the environment and other races. The former message is displayed through the beauty of Pandora, the planet where the film is mostly set. To emphasises it's beauty, the flora and the fauna of Pandora are shown in long, lingering shots. This shows all the children and adults in the audience that this wildlife is beautiful and precious and should be preserved, reminding them about the importance of the environment in a more subtle and persuasive way than other media. This appeals to adults wanting to teach their children about such things, and children, who want these life lessons presented in a more engaging manner than usual.

CONCLUSION

Action Adventure films are often released during the summer holidays, when families have a lot of time on their hands. Therefore, they are made to appeal to families as much as possible, which means that more of them use their free time to see the films. This allows the film to make as much money as possible, which is why appealing to families is so important for Action Adventure films.